Free Shipping & Free Returns on all orders.
What's Trending?

What's Trending?

Everyone Loves Missy Elliott's Hair on the 'Iconology' Album Cover
Missy Elliott released her first studio album in 14 years, "Iconology," on Friday, August 23. The album artwork features her long ponytail spelling out "Missy," and her "#ThrowItBack" music video showcases dancers jumping rope with her braids.

Butterfly Nail Art Is the Most '90s Manicure Trend for Fall
Nineties nostalgia in beauty is alive and well this year. Now butterfly nail art is taking over Instagram and we love it. Check out the #butterflynails hashtag or scroll through the article to get some inspiration to take to your next nail salon visit.

The Best New Hair Products and Tools for Fall 2019
Brands like Dove, Oribe, R+Co, Redken, Nexxus, and more have a lot of hot newness coming down the pipeline this fall. Check out the fall hair products and tools launching this autumn that Allure editors are most excited about.

Walmart Launches Earth to Skin Beauty Line With 30 Skin-Care Products Under $10
Skin-care brand Earth to Skin has launched exclusively at Walmart with four different collections — Super Fruits, Super Greens, Tea Time, and Honey — containing nearly 30 ingredient-conscious products, all of which cost $7 to $10.

Fenty Beauty Fan Turns Setting Powder Container Into Weed Storage — Photos
A Twitter user and Rihanna fan used her empty Fenty Beauty Pro Filt'r Setting container to store her weed. When she posted the photos on Twitter, Fenty Beauty offered to send her a new setting powder as a reward for her stoner innovation.

The Best New Skin-Care Products Arriving in August 2019
Every month we highlight the latest skin-care launches on the market so you can make an informed decision about which products are actually worth the splurge. Here, we've rounded up the best new skin-care products to hit retail shelves in August 2019.

Redditor Says Benzoyl Peroxide Bleached Her Eyebrows — See Her Photos
A user on Reddit claims her acne-fighting benzoyl peroxide cream accidentally bleached her eyebrows. Allure asked dermatologists if it's possible, how common it is, and how benzoyl peroxide users can prevent eyebrow hair lightening.

Pat McGrath Labs Announces Mothership VI: Midnight Sun Eye Shadow Palette – See Photos
Pat McGrath Labs has announced and unveiled its next eye shadow palette, Mothership VI: Midnight Sun, in stores and online at all Pat McGrath retailers on Friday, September 13. It contains 10 shades in copper, green, and violet hues.

30 Fall Nail Art Ideas for 2019 - Fall Manicure Trends
Check out the most creative, classic, and eye-catching manicures and nail art for the fall season with solid-color and intricate ideas from Instagram-beloved nail artists and polish brands like OPI, Cote, Essie, and more.

Jaclyn Hill Returns to Social Media Amid Backlash Over Refunds
After nearly two months of radio silence on social media, beauty influencer Jaclyn Hill is finally back on Twitter. Find out what her first tweet was following the lipstick line backlash, and see what fans are saying, here.

The Hair Loss Guide for Women, Plus Regrowth Tips & Treatments
Notice you're losing more hair? There are a ton of reasons why, from stress to hormonal imbalances. We're here to guide you through it. We spoke to the experts all about hair loss, when to go to a doctor, and what to do if you're experiencing it.

MAC Teams Up With K-Beauty Star Park Hye Min AKA Pony on Pony Park Collection
For the past three years, MAC has been working with makeup artist Park Hye Min AKA Pony on a collaboration called Pony Park Collection. The 17-line, which includes a liquid lipstick, highlighters, and a palette, will launch in September with celestial, tarot card-inspired packaging.

The Best Korean Makeup of 2019 — K-Beauty Cosmetics Reviews
We asked beauty experts from Seoul to share their Korean makeup essentials from brands like VDL, Innisfree, Holika Holika, and Clio. These liquid lipsticks, eye shadow palettes, and foundations will help you achieve K-beauty trends, such as blotted lips, dewy skin, and shimmery lids.

Miley Cyrus Left Italy With a Snake Tattoo — Photos
Miley Cyrus got a new tattoo that shows a serpent swallowing a child, reportedly a popular symbol in Milan. It marks the trip she took with Kaitlynn Carter to Italy right after her split from husband Liam Hemsworth was announced.

The Best New Makeup Launching in August 2019
This is the ultimate guide to the best new makeup for your eyes, lips, and face hitting the shelves in August 2019. Find your next favorite foundation, eyeliner, palette, lipstick, mascara, blush, highlighter, and more with these releases. Keep checking back for updates throughout the month.

Hailey Bieber Debuts New Finger and Neck Tattoos — Photos
Hailey Baldwin Bieber just debuted new tattoos on her fingers and neck. According to eagle-eyed fans, the finger tattoos show off a floral design, and the neck tattoo spells out a word that people think is "Justin."

Kylie Jenner’s Paint Drip Nail Art Reignites a Trend — See Her Manicure
Cosmetics mogul Kylie Jenner has been flaunting drip nail art on Instagram, refreshing a years-running nail polish trend of drip nails. See photos of the best version of the drip art nail trend from the #dripnails hashtag on Instagram in our roundup.

Anastasia Beverly Hills New Norvina Palette Review and Swatches
Anastasia Beverly Hills is launching a Norvina collection that includes a coral lip set and a palette, which Anastasia Soare's daughter and the president of the company, Norvina, curated. The palette includes 25 shades in neons and mattes.

Kim Kardashian Sports Chunky ‘90s Highlights in New KKW Beauty Campaign — Photos
Kim Kardashian just debuted '90s-inspired highlights for her new KKW Beauty Mattes Collection campaign, and people are living for it. Get your first look at the highlights, and learn how her hairstylist Andrew Fitzsimons did it, here.

Sephora’s Annual Summer Bonus Sale 2019 Is Here — Shop Now
The beauty retailer's huge summer sale has begun for Sephora VIB and Rouge members from August 21 to 27. Shop your favorite products for 15 or 20 percent, depending on your shopper loyalty status that you've earned from shopping for products this year.

Julianne Hough Debuts Platinum Blonde Hair Color — Photos
Julianne Hough just debuted fresh platinum blonde hair courtesy of 901 Salon in Los, Angeles, California. Get your first glimpse at the actress's new icy white color, and find out what fans are saying, here.

19 Best Dark Lipstick Shades to Wear for Fall and Beyond
Rich plums, dramatic burgundies, bronze-y chocolates, and even straight-up black lipsticks are just a few of the deep shades available to you and your lips this autumn. Here are the best dark lipsticks in every finish and at every price point.

Are Tulips the Next Big Skin-Care Ingredient? Bloomeffects Is Betting on It
From March to May each year, Holland becomes a bright beautiful sea of tulips. Kim Jensen realized all the potential skin care benefits of tulips and created a skincare brand called Bloomeffects. She gave Executive Beauty Director Jenny Bailly the full scoop.

We Talked to ‘Pose’ Makeup Artist Sherri Laurence About Season Two Makeup
Emmy-nominated FX TV series "Pose" gained popularity this past year for showcasing the lives of LGBTQ+ people of color during the late '80s and early '90s. The show constantly sets the bar higher with the beauty looks, so we chatted with makeup department head Sherri Laurence about the show’s aesthetic inspiration — and what’s coming next.

Meghan Markle Used Pinterest for Wedding Makeup Inspiration
It was recently revealed by Meghan Markle's longtime makeup artist, Daniel Martin, that the Duchess of Sussex used Pinterest ahead of her wedding for beauty inspiration. Find out more about the royal wedding revelation and what people are saying, here.

Rihanna Reveals Fenty Beauty’s First Brow Product Will Come in 14 Shades — Details
Video posted to Twitter shows Rihanna at a Sephora convention in Las Vegas telling the audience that Fenty Beauty is launching its first eyebrow product, Ultra Fine Brow Pencil & Styler, on August 23, and it will offer a broader range of shades than what's usually available among brow products.

Planned Parenthood Withdraws From Title X Federal Funds — What That Means
Planned Parenthood's has announced its withdrawal Title X, which could negatively impact the more than 1.5 million low-income women who rely on Planned Parenthood for healthcare services.

Hero Cosmetics Is Giving Away Free Acne Patches to Students — Details
Now through September 19, Hero Cosmetics is giving away free Mighty Patch Original and Mighty Patch Invisible+ sample packs — one sheet each, with six patches per sheet — to students with an edu email address.

Ashley Graham Shares Her $1,631 Nighttime Skin-Care Routine — Drugstore Products
Ashley Graham shared her evening skin-care routine in a video that features products by SkinMedica, Bioderma, and more. She also shares her nighttime beauty tips, like using coconut oil on her lashes.

Kim Kardashian and Kylie Jenner Confirm KKW Fragrance Collaboration Launches in August
Kim Kardashian and Kylie Jenner announced in the caption of a photo in which Jenner is giving the camera the middle finger that their postponed KKW x Kylie fragrance collaboration is finally launching August 23.