What's Trending?

Pretty Vulgar Is the Buzzy New Makeup Lunch Coming to Sephora
Here's everything you need to know about Pretty Vulgar, the brand-new line launching tomorrow at Sephora.

See the New Too Faced x Kandee Johnson Palette
Too Faced and Kandee Johnson teamed up to create this pretty-in-pink masterpiece of a palette — here's your first look at it.

FaceApp Is Accused of Racism for "Hot" Filter That Visibly Lightens Skin
Viral augmented-reality app FaceApp is being called racist after users discovered its “hot” feature lightens skin and changes features.

Amber Rose Shows Off Her Stretch Marks and Cellulite in a Bathing Suit Selfie
Model and mother of one Amber Rose posted a video on Instagram, in which she wears a bathing suit and proudly shows off her cellulite and stretch marks.

This Woman Had Lower Eyelid Surgery, and It Completely Changed Her Life
A Reddit user recently shared before/after images after undergoing lower eyelid surgery, and the results are amazing.

Topshop Is Selling Totally Clear Jeans and the Internet Is Not Having It
Topshop is selling completely clear, plastic moto jeans, and Twitter is very confused about whether or not the brand is serious.

Stealthing, the Act of Condom Removal Without a Partner's Consent, Is Sexual Assault
A new study looks at the practice of "stealthing," or taking off a condom without your partner's consent.

Kylie and Kendall Jenner Reveal What Their Hair Actually Looks Like Beneath the Wigs and Extensions
While at Coachella, sisters Kylie and Kendall Jenner took a moment to talk about their natural hair, which Kylie usually hides under wigs.

Selena Gomez Hairstyles: The 25 Best Ever
These are the best Selena Gomez hairstyles from the past ten years, each more badass and beautiful than the next.

Shea Moisture Criticized for New 'Hair Hate' Commercial
Some Shea Moisture customers feel the brand's new "Hair Hate" commercial leaves out a large portion of their customer base.

The Helix Tattoo Trend Is All Over Instagram
Helix tattoos on the curve of cartilage on the back of your ear are replacing piercings and ear makeup as the newest way to decorate ears.

Organic Labels on Beauty Products Are Duping Customers All Over the UK
In the UK, the term organic isn't regulated as it is in the US, so beauty products that claim to be organic are not necessarily living up to the name.

What Would Happen If You Didn't Shower for a Year?
What would happen if we stopped showering? We reached out to dermatologists to find out what would happen to your skin if you stopped showering for a year.

Derek Lam Launches Stick Versions of the 10 Crosby Fragrances
Derek Lam is coming out stick versions of his incredibly chic perfume line — Derek Lam 10 Crosby Fragrances; we talked to the designer about the launch.

Abigail Breslin Explains Why She Didn't Report Her Sexual Assault
Abigail Breslin took to Instagram to talk about why she didn't report her sexual assault and why she is far from alone in this.

The New Milk Makeup Holographic Stick in Mars Is out of This World
We tried the Milk Makeup Holographic Stick in Mars on two different skin tones and were pleasantly surprised at the outcome.

Serena Williams’ Pregnancy Announcement Sparks Sexist Responses
Some commenters are questioning whether tennis star Serena Williams' career is over now that she's having a baby, and it's sexist as hell.

Jeffree Star Calls Out Too Faced Founder Jerrod Blandino For Allegedly Underpaying NikkieTutorials
Jeffree Star called out Too Faced founder Jerrod Blandino on Twitter for underpaying NikkieTutorials and dissing Tarte.

The New Urban Decay Naked Skin Shapeshifter Lets You Contour in Two Different Ways
The Urban Decay Naked Skin Shapeshifter palettes include both powder and cream contouring shades to work with.

The Reason Michaela Angela Davis Finally Loves Her Body at 52
Michaela Angela Davis shares what's most attractive to her and how getting pregnant helped her begin to accept her body.

Serena Williams Writes Moving Instagram Letter to Her Future Child
Just days after announcing that she's 20 weeks pregnant, Serena Williams has taken to social media yet again — this time, to share a note to her baby.

Mom’s Letter to Sephora Goes Viral After Sales Associate Helped With Her Daughter’s Self-Esteem
This mom wrote an open letter to a Sephora employee after she amazingly helped her daughter with her self-esteem.

Chrissy Teigen Struggles to Remove Her Hair Extensions on Snapchat
Chrissy Teigen chronicled her assistant's struggle to remove her hair extensions on Snapchat this weekend.

Surprise: Lush's Packing Peanuts Are Actually Edible
Lush's edible packing peanuts are just another reason to love the vegan, charitable beauty brand. Here, we take a closer look at the packing accessories.

Woman Uses Boyfriend's Balls as a Beauty Blender for Foundation
This 18-year-old woman decided to blend her foundation using her boyfriend's testicles and the results are surprisingly not bad — but they're unsurprisingly viral, too.

These Celebrity Makeup Swatches Will Make Your Jaw Drop
Netherlands-based makeup artist Liza Kondrevich creates celebrity makeup swatches of Rihanna and Kim Kardashian with lip palettes and eye liner.

The Best New Beauty Products April 2017
Check out the best new beauty products from April 2017, including skin-care, hair-care, makeup, bath, body, and fragrance finds.

M.A.C. Is Coming to Ulta Beauty Stores (Update)
Makeup lovers, get excited: M.A.C. is coming to Ulta Beauty—online and in stores—beginning this spring.

Gigi Hadid Rocked a Bright Pink Wig for Her 22nd Birthday
Gigi Hadid celebrated her 22nd birthday with a bright pink ombre wig with blunt bangs and a coordinating outfit.

The Best Beauty Looks of Coachella 2017
Here, we've rounded up the most colorful, glitter-filled, and straight-up gorg beauty looks from Coachella 2017.

I Tried the Make P:rem Soothing Layering Double Mask — And My Skin Is Forever Changed
Korean beauty's latest trench? Double sheet masks. Find out what happens when an Allure editor gave the Make P:rem Soothing Layering Double Mask try.

Your First Look at the Rodan + Fields Active Hydration Serum
We reviewed Rodan + Fields Active Hydration Serum, and the moisturizing serum made our skin crazy glowy.

This Is The Best Holographic Makeup
We rounded up all the best holographic makeup, including multi- dimensional highlighters, lipsticks that change colors, and a mermaid tail-like shadow.

Diet Soda Drinks Linked to Higher Stroke and Dementia Risk
A new study found that people who drank diet soda daily were three times more likely to have a stroke or dementia than those who drank it weekly or less often.

Blake Lively Shuts Down a Reporter Who Asked about Her Outfit
Blake Lively did not mince words when a reporter asked her about fashion at a women's empowerment event.

×
×